What questions do you ask about my idea?

We ask a set of standard questions that are based on decades of consumer product development research and identify strengths and opportunities. Questions cover the following areas:
  • Need/problem relevance - To what degree the problem or the need is relevant to the respondents 
  • Solution relevance - The extent to which people think the new product or service is relevant to them personally
  • Uniqueness - The extent to which the idea is new-to-the-world
  • Value - To what degree people feel that the new product or service adds value to their lives (given the price, if applicable)
  • Viral effect - Willingness to tell friends and family about the new idea
All questions are asked with graphic 5-point scale.
You can check out the demo questionnaire here: https://www.proved.co/Questionnaire/Preview/


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