The live voice from the market is an additional value to the Proved. scores. From the explanations you learn why behind each response, get a clear understanding of the product's strengths and weaknesses and make better decisions going forward.
You might expect free comments from 80%-90% of the respondents. People usually tell what they like and dislike about your idea, describe how they would use your product, and sometimes even suggest improvements.
Check out an example clicking Demo -- Live feed of responses in the main menu.